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Do you have an interactive website? Y/N
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Do you have brochures for the ISR to utilize? Y/N
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Do you accept that your relationship with the ISR's is a business to business relationship (like selling to retail)? Y/N
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Have you identified the ISR territories to target? Y/N
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Have you determined when the ISR's will start? Y/N
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Have you budgeted $ for the recruiting efforts? Y/N
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Have you completed a successful test market with your product (beta testing)? Y/N
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Is your product FDA approved (if applicable)? Y/N
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If you manufacture a surgical product, do you have CPT codes for reimbursement? Y/N
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Do the territories where you are seeking representation include a major metro area? Y/N
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Do you know the $$ potential in each territory? Y/N
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Do you have an optimistic outlook for working with ISR's despite any previous experiences you might have had? Y/N
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Do you have a 30/60/90 day plan (or an initial 1st quarter plan) set up for the ISR respective to their particular territories? Y/N
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If this is a pioneer opportunity (bringing a brand new product to market without an existing customer base) are you allowing for an initial 3-6 month sales cycle? Y/N
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Do you provide clinical and/or technical service for the product you offer? Y/N
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Do you have published clinical studies? Y/N
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Do you have rep contracts drafted or finalized? Y/N
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Are your sales expectations of the ISR*s realistic and achievable? Y/N
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Do you believe that the manufacturer to ISR relationship is best managed with a hands-on approach? Y/N
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Do you offer formal or informal product training? Y/N
